A Letter to Checker / O'Reilly auto parts to inform them of a problem obtaining information on their crate engines gets no response from corporate blunder heads:
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Hello,
I just wanted to let you know of a lost sales opportunity for Checker / O'Reilly Auto parts. Clear back last year maybe June time frame, I asked one of your sales associates for recommendations on crate engines from Checker / O'Reilly Auto parts. I told him (Mike – I don't know his last name) that I was looking to purchase a crate engine for my 1988 Chevy K-1500. I asked him for his recommendations and he wasn't sure about options even though we looked in the Checker / O'Reilly parts catalog, so I asked him if he could talk to the manager and have him email me some recommendations since his manager was busy and he didn't have access to email..
A Month or two later after no email from his manager, I asked Mike again to have his manager email me some recommendations for Checker / O'Reilly Auto parts crate engines. One reason I wanted to investigate Checker / O'Reilly Auto parts crate engines is that 1) I have been a loyal customer for going on 20 years 2) your main distribution center is at 145 Washington Blvd. in Ogden, Utah and I am about 5 miles away so if there is a problem I can talk to someone or get additional assistance unlike a mail order company where I have to ship things back if I have a problem.
So, the idea of this email is to let you know that I just received a 383 crate engine from Jegs – This is not just a replacement engine but an upgrade from a 350 to 383 approximately a 2 x price difference. Jegs provided recommendations, assistance and quick delivery. Unfortunately for both parties Checker / O'Reilly Auto parts were a no-show when I asked for assistance.
In this instance if Checker / O'Reilly Auto parts wants to do better in the future, they need to empower their sales associates the ability to service customers; including giving them access to email and knowledge of crate engine options – In this case 350 to 383 engine replacements.
Sincerely,
Tracy Johns
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